A new Korean study shows that people will spend more time watching Mobile TV (DMB) then they spend reading the newspaper according to the Korean Broadcasting Advertising Company.
The study's results, titled "Consumer Behavior 2005", are inline with the world wide trend of the last decade witnessing consumers migrating away from paper based products, and towards electronic versions of the same products (i.e.: email vs. postal mail).
A synapses of the results show that the average Korean consumer spends 82 minutes watching TV, spends 61 minutes watching mobile TV (DMB), and only 42 minutes reading the newspaper each day. The most popular content on mobile TV is News - 19.2%, movies - 14.5%, and music - 14.4%, with 45% of mobile TV (dmb) users being in their 20's. Though most of these figures line up squarely with most first world nations, the most surprising figure was that DMB consumers are more willing to endure advertising versus other media (DMB 77.7%, Regular TV 74.2%, and Radio 68.8%).
Via: MobileMag.Com
0 comments